They want you to swallow what they feed you.
To be gullible, complacent. An easy target. A sheep.
Not if we have anything to say about it.
a person, object, or place selected as the aim of an attack.
In the eyes of big tobacco, everyone is a target. If you're breathing, you're in their sights. But what kind of target are you? An easy target, or a hard target?
a person who is too easily influenced or led; a follower.
Hollywood and it's pop culture comrades like to think of themselves as pied-pipers, herding the masses like cattle to the slaughterhouse. They think people are easily manipulated, and that if they say something is cool, you'll believe them. They say cigarettes are cool. Do you believe them?